July 1, 2019
Creating success is black and white (and some blue) for local entrepreneurs It all started with not being able to find a favourite confectionery. Less than two years later, Jessica and Mike Fritz of Maritime Marzipan are launching not one, but two new businesses, bringing the total of their entrepreneurial efforts to four. The Black and White Café and Island…
October 28, 2018
What the first summer in our own shop taught us Summer is over, actually, it’s almost November… and what a summer it was. Our first season in retail was a big hit and so worth it. But also quite a journey. We worked hard and played little. Last you heard from me when we had just opened the doors of…
June 24, 2018
Opening our own retail shop So remember when I said we will be opening a shop in the summer? Well, summer is here! Not yet weather-wise really this year-argh, the cool breeze from the bay-but on the calendar today it says June 24. So this means the Maritime Marzipan retail location is open! I am sitting here behind our beautiful…
April 25, 2018
Leveraging social media and media for your business When you start your own business, first, you focus your efforts on the essentials. Getting your product ready. Selling your product. Often enough physically doing it yourself by attending a market, driving around and talking to stores, leveraging your contacts. Then comes a time where you want to spread the word, and…
March 19, 2018
Maritime Marzipan venturing offshore We love our Island. We have been blessed with Islanders welcoming our new business idea with open arms. The opportunities that arose for us in such a short timeline are incredible. But we are not stopping here. First of all, we know that there are lots of folks like us out there: German and other immigrants…
February 21, 2018
Busy weeks offer new business opportunities 2018 has quickly taken a productive turn for us. Slow is over. Currently, we are spending every weekend working away at our new business. And that’s on top of Mike dedicating his weekdays to Maritime as well, while I am at my day job. Don’t get me wrong. No complaints. We knew that that’s…
January 24, 2018
Getting through the slow months of the year After our exciting launch month in December, which also happened to be the holiday month when lots of people buy gifts and chocolates, and traditionally bake with marzipan, our sales slowed down a little. I guess all those New Year’s resolutions aren’t helping the confectionery business either! To all those dieting folks…
January 1, 2018
Finding buyers and vendors for our marzipan I still remember the feeling – how nervous we were when we brought our merchandise to the Victorian Christmas Market in Charlottetown at the end of November. It was our first attempt to sell our marzipan to the general public. Mike asked me: “Do you think anyone will want to buy it?” I…
November 30, 2017
The legalities behind starting a food business After all the fun of idea development and logo invention it was time for some serious business: getting the paperwork in place to legally sell our marzipan. Luckily Mike has a background in finance and, as an experienced entrepreneur, a lot of expertise with respect to legal business requirements. For us, it all…
October 31, 2017
The inspiration for our new business’ name I love playing with words. I like to tell stories. I am a visual person. So when my husband, Mike, and I started to seriously consider our marzipan idea becoming a business we had to give the baby a name. One that meant something – to us and to you. Our marzipan represents the traditions…