Beating the Winter Blues-Maritime Marzipan

Getting through the slow months of the year

After our exciting launch month in December, which also happened to be the holiday month when lots of people buy gifts and chocolates, and traditionally bake with marzipan, our sales slowed down a little. I guess all those New Year’s resolutions aren’t helping the confectionery business either! To all those dieting folks out there (including ourselves :-D), be aware that when you are craving something sweet our marzipan is a great way to satisfy said craving. The good fats from the almonds, just the right amount of sweetness and dark Belgian chocolate make for a sweet treat that’s better than your mainstream chocolate bar.

That being said, we have other ways to encourage you to eat more marzipan. We are working on new flavours and shapes to expand our product line. It’s exciting to see how versatile marzipan is and so much fun to experiment with. We now have a 2018 calendar that identifies special holidays and occasions throughout the year, including local  ones like the Gold Cup Parade and international ones such as Diwali. We believe all of them deserve their very own unique marzipan. Watch for our soon-to-arrive-in-stores Maritime Marzipan Valentine’s hearts, Chinese New Year of the Dog paw prints and St. Patrick’s Day shamrocks. Mike recently added an airbrush to his repertoire and can’t wait to test the new food colouring.

Another big focus for us is incorporating other local products into ours. It’s a give and take in PEI’s food business scene. We love to support each other, and cross-marketing is a great way to do so. We already have plenty of ideas and collaborations in the works featuring mint, sea salt, lavender, and more. Let us know if you can think of anything that you’d like to taste as a marzipan version and which PEI producer to get the ingredients from, we are more than happy to test it out!

Speaking of ingredients-obviously our almonds do not come from PEI or Canada because they don’t grow here, but we do use a Canadian importer. Other wholesale items we purchase from Kay’s Wholesale in Charlottetown, a piece of heaven for any small business owner. We order our cellophane (not plastic) packaging and logo stickers on the internet and get them delivered straight to our front door. We print the product labels in-house.

Planning for busier times and improving our products and services as we go have been key drivers in these early weeks of the new year. Expansion of the product range and vendor locations is a must for our business’ profitability. Stay tuned for upcoming releases and news. Follow us on Facebook @maritimemarzipan to stay up-to-date. Thank you for caring about us and please continue to support local food entrepreneurs on PEI!

About Jessica Fritz

Jessica is "from away" in the truest sense of its meaning: her roots are in Germany. She immigrated to Toronto, Canada in 2010 and moved to PEI two summers ago. As a passionate home cook Jessica likes to explore different types of cuisines including her native one. "Thinking globally, buying locally" is her foodie mantra, and being able to grow veggies in her own backyard was one of the big drivers for her move to PEI.
Putting words on paper has always been a way to express herself. Hence, writing for Salty combines her love for food and the written word while at the same time discovering PEI's thriving culinary landscape.
And recently, Jessica and her husband launched their own food business: Maritime Marzipan offers hand-made traditional European almond treats inspired by Island living. She is blogging about her adventure here on saltyisland.com or you can find them at maritimemarzipan.com.

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