November 30, 2017
The legalities behind starting a food business After all the fun of idea development and logo invention it was time for some serious business: getting the paperwork in place to legally sell our marzipan. Luckily Mike has a background in finance and, as an experienced entrepreneur, a lot of expertise with respect to legal business requirements. For us, it all…
October 31, 2017
The inspiration for our new business’ name I love playing with words. I like to tell stories. I am a visual person. So when my husband, Mike, and I started to seriously consider our marzipan idea becoming a business we had to give the baby a name. One that meant something – to us and to you. Our marzipan represents the traditions…
October 17, 2017
Reality check for our business idea So here we are, my husband Mike and I, planning to make and sell marzipan. But will anybody but us want to eat it, let alone buy it? The two challenges ahead: 1) We had never made marzipan 2) Would people know what it is and/ or like it? The easiest answer to both…
October 1, 2017
Maritime Marzipan—a German treat inspired by Island life If someone had told me a decade ago that we’d live in Canada one day I would have been surprised. If someone had told me two years ago that we’d have a house by the ocean I would have said they were crazy. If someone had told me six months ago that…