September 1, 2017
Going the Extra Mile While Buying Close to Home
Sobeys demonstrates commitment to local with flexible distribution chain, sponsorships of local events, and an on-the-ground “local food scout” 100 mile diet. Buy local. Join the locavore movement. Support your farmers. Consumers are bombarded with messaging about how buying close to home is better for the planet, their health, the local economy. While marketing-savvy companies are incorporating this message into…