Hop To It

  • October 1, 2017

PEI Beer Festival moves indoors

Now in its fourth year, the PEI Beer Festival has moved its outdoor venue to one of Charlottetown’s most well-known indoor venues, the Delta Prince Edward. Removing the worry of being rained out has allowed for a smoother and more reliable experience. And smooth, from all outward appearances, is how the Festival ran.

2017 PEI Beer Festival at the Delta Prince Edward//Photo Credit: Richard Schroeter/Salty

When the doors open to mark the start of Friday’s evening session, a large crowd begins filling the room, their tiny cups ready to receive the beers they already love and the beers they will come to love. Some have arrived with old friends. An excuse to dress up and catch up on times past. Some have arrived to try new beers and, hopefully, find one or more to add to their home bars.

Al Douglas, PEI Beer Festival’s event manager, moves around the room, greeting the attendees, thanking them for coming out. He has overseen everything—from finding the breweries in attendance to marketing and ticketing. The event sold out for both days. He looks pleased.

“As the festival grows, we’re bringing in more smaller/unique breweries from the Maritimes and beyond.” says Al. “And also involving more ciders—that market is exploding and is a good pairing with beer festivals.”

Photo Credit: Richard Schroeter/Salty

About Richard Schroeter

Richard has been in the multimedia game for a long time. He has a background in art and computer design and has used this experience working in television, film and photography. By day he works at Veterans Affairs, building presentations, restoring photos, editing Veterans video clips, and creating learning modules for Canadian students of all grades. By night he forages for food and figures Salty will be his go to starting point.

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